PIZZA QUEENS
a concept by Mood Violet
THE CLIENT BRIEF
CREATE a SOCIAL DINING EXPERIENCE DESIGNED for GROUPS of FRIENDS LOOKING for a FUN, MEMORABLE NIGHT TOGETHER.
the CONCEPT SHOULD TAKE the FAMILIARITY and EASE of a CASUAL PIZZA NIGHT and TURN it into SOMETHING MORE CONSIDERED, COMBINING FOOD, DRINKS, ATMOSPHERE and ACTIVITIES in a WAY that FEELS SPECIAL WITHOUT BECOMING OVERLY FORMAL or EVENT-LIKE.
THE MOOD VIOLET VISION
PIZZA QUEENS is a REFRAME of the ‘GIRLS’ NIGHT’, LESS PERFORMANCE, MORE PRESENCE. it TAKES the EASE of a PIZZA PARTY and ELEVATES it into a SENSORY, DESIGN-FORWARD EXPERIENCE CENTERED on CONNECTION, CREATIVITY and FUN! WITHIN a MONOCHROMATIC, ROSE-LIT ENVIRONMENT, GUESTS are INVITED to PLAY, ADORN and INDULGE, RECLAIMING SYMBOLS of GIRLHOOD, THROUGH a more SELF-AWARE, GROWN LENS. the RESULT is an EXPERIENCE THAT FEELS INTIMATE, EXPRESSIVE and NOSTALGIC. PIZZA QUEENS REINVENTS your FAVOURITE FRIDAY NIGHT—PIZZA, DRINKS and a lot OF LOL, SET in a SOFT SPACE MADE for DRESSING UP, CELEBRATING and a LITTLE BEST-FRIEND MAGIC.
THE WORLD
CARMINE’S main dining area
the MAIN EVENT. a CHIC, SEXY DINING ROOM GLOWING in NEON PINK, with PLUSH VELVET, LOW LIGHT and just ENOUGH DRAMA. this is WHERE the PIZZA, DRINKS and GOOD TIMES HAPPEN — a LITTLE GLAM, a LITTLE GIRLHOOD and VERY MUCH MADE for a NIGHT OUT.
PARTY GAMES
PLAYFUL ACTIVITIES, form PAPER CROWNS to FRIENDSHIP BRACELETS—SMALL, GLAMOROUS SOUVENIRS to TAKE WITH YOU WHEN the NIGHT’S OVER.
SPIRIT DIAL
MAYBE YOU’VE BEEN STUCK on SOMETHING for a MINUTE—or MAYBE it’s the MARGARITAS TALKING. EITHER WAY, TUNE in and TURN UP the VOLUME on your INNER KNOWING. ASK a QUESTION, RECEIVE an ANSWER.
SYBIL’S tarot card readings
for WHEN you WANT to go DEEPER—THERE’S SYBIL’S. a COZY, TUCKED-AWAY SPACE for ONE-ON-ONE TAROT READINGS, WHERE YOU CAN SIT, ASK and SEE WHAT COMES UP. NO PRESSURE, NO RIGHT ANSWERS, JUST a MOMENT to TUNE IN & LEAVE WITH SOMETHING to THINK ABOUT.
PIZZA QUEEN denim jacket
a LITTLE SOMETHING to WEAR WHEN YOU’RE PART of the CLUB. the PIZZA QUEENS DENIM JACKET is OVERSIZED, PERSONALIZED and MADE for THROWING OVER ANYTHING — a SOUVENIR of theNIGHT that GETS BETTER the MORE YOU WEAR IT.
LOOT BAGS
WHAT’S a PARTY WITHOUT a LOOT BAG? THIS TIME, it’s FILLED WITH THINGS YOU’LL ACTUALLY WANT to KEEP—LIP GLOSS, SOUR CANDY, CUTE SUNNIES, PLUS a few WHIMSICAL EXTRAS (KALEIDOSCOPE, ANYONE?). I’VE SAID TOO MUCH.
EXPLORE THE FULL CONCEPT DECK
