CONCEPT SOUVENIRS

Founders, creative teams, brands, agencies, developers & people with an idea that needs a stronger visual point of view before moving into execution.

Almost anything that could benefit from a stronger creative point of view.

A brand, product, space, event, experience, campaign, hospitality concept, personal project or an idea that simply hasn't found its form yet.

If there's a beginning, Mood Violet can explore what might exist beyond it.

No — that's partly what the concept is for.

You don't need a finished name, visual identity, colour palette, business plan, or even a completely formed idea. Bring what you have: the initial thought, the problem you're trying to solve, what you're hoping to create & anything you've already imagined.

The more there is to work with, the more specific the exploration can become, but a strong concept can begin with very little.

Each concept takes a different form depending on the idea.

The final work is a considered visual rendering of the concept, bringing together its central idea, creative point of view, visual language, references & relevant creative elements.

It may include things like colour, typography, imagery, spaces, products, packaging, experiences, rituals, objects or other expressions of the idea.

The result is presented as a cohesive concept deck that can be shared with a team, used to guide the next stage or simply serve as a tangible articulation of where the idea could go.

Most concepts take approximately 2-4 weeks from the initial brief to final presentation.

The work happens primarily behind the scenes, giving the idea room to be researched, explored, developed & refined before the final concept is presented.

No. the concept can give a founder a creative foundation to execute themselves, or give an existing team a clear direction to work from.

The complete creative concept & its visual rendering, including the conceptual point of view, visual language, research & references & the creative elements needed to communicate the direction.

You'll receive the finished concept as a cohesive digital presentation.

The fee covers one concept developed from your brief.

It's the creative groundwork that comes before either.

A commissioned concept establishes the central idea & the creative world around it before the work moves into design, production, development or execution.

Mood Violet isn't taking over as your ongoing creative director or production team. The purpose is to give you a strong, considered vision that other people — or you — can build from.

Yes. The presentation is designed to give the next person — designer, photographer, architect, marketer, developer or production partner — a clear creative starting point.

A concept gives an idea a clear creative direction before time and money are spent on execution.

It can help you see an idea's potential, get unstuck, make decisions with more confidence, align a team around a shared vision & give designers, developers or other creative partners a stronger place to begin.

In short: less figuring it out as you go, more knowing where you're going.

Both.

Concepts can be useful at the beginning of a new idea, but it can also help an existing brand, product or business explore a new direction, campaign, launch, space or experience.

You don't have to be starting from scratch. Sometimes the most interesting ideas are already there — they just need a fresh point of view.

That's up to you.

The concept can move into branding, design, product development, spatial design, production, marketing or whatever comes next.

If you'd like help carrying the concept forward, additional creative direction or consulting may be available separately.

The concept itself is the foundation. What happens with it next is the execution.

For sure! Any questions, please e-mail us — weare@moodviolet.com