the SOFT LAUNCH
A LOW-PRESSURE ENTRY POINT FOR TURNING IDEAS INTO DIRECTION — WITHOUT THE OVERWHELM.
the SOFT LAUNCH
Serving equal parts creative director & trusted collaborator, we help you clarify your intentions & identify the initial steps that can move your idea forward.
HOW IT WORKS:
You’ll begin with a detailed questionnaire so we can better understand your vision & prepare thoughtfully.
You’ll then be asked to book a Cosmic Brainstorm, a low-pressure digital session where we explore your ideas & expand on what’s possible.
Afterward, we distill this conversation into your Creative Memo — a curated outline of insights, direction & next steps for moving your idea forward.
PERFECT FOR
Creatives in the early or honeymoon stage of an idea.
Founders with a clear vision who need a starting point.
Visionaries seeking clarity, direction & forward motion.
Ideas that need grounding, structure, or strategic expansion.
Anyone stuck in the how & ready to make some moves.
CONTINUE THE WORK
Soft Launch is often only the beginning.
If you want to take the idea further, there are two natural ways we continue, depending on how much support you need.
THE CONCEPT BLUEPRINT A deeper expansion of your Creative Memo.
We translate your idea into a clear visual & conceptual system — art direction, aesthetic language & structure — so execution is aligned & confident.
FULL CREATIVE Creative direction through execution.
Ongoing creative leadership to help bring the plan to life — art direction, refinement & project guidance as the idea moves into the real world.
Not sure what comes next?
Soft Launch is designed to clarify that too.